Importance of optimising your website for your business.
Every day, Google Search is updating their AI algorithms. That means Google Search is getting more intelligent about your website and the metadata behind it. Metadata is the invisible information Google reads about your website. If you want to optimise your website, you will need to create in-depth metadata. Optimising your website is key but time-consuming. Search Engine Optimisation (SEO) is no longer an option if you want to grow your business and see returns on investment.
...However, when used in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility, branding and help you gain valuable insight into customer behaviour. Google wants as much information about your business as possible. They like to know about you - They are nosey! The more information you provide the bigger the growth. SEO IS A MARATHON NOT A SPRINT For example, a dedicated personal trainer has its goals and you don’t expect to see overnight results, however, he would have a planned process to achieve a successful outcome. It is the same with SEO – it’s a process.