The power of video case studies
Although many companies run successful and very profitable video marketing campaigns most of them are missing out on an often overlooked and untapped resource.
Video Case Study interviews featuring existing satisfied customers offer a very powerful and convincing marketing tool. People who have been delighted by your product or service and have had a genuinely positive experience are usually only too pleased to sit in front of a camera and tell their story.
Featuring written testimonials and text based case studies on your website is all very well but to actually see and hear people sharing their experiences is far more convincing.
At the end of the day it is all about building trust and credibility with potential customers.