The power of video

As a video producer many business owners ask me why they need to use video content on their website and across their social media platforms.

YouTube is the second largest search engine (owned by Google) and Facebook users actually posting 75% more videos than last year, there is no better time to utilise this powerful medium.

It’s all about engagement and visitor retention. Web pages that include video have longer ‘linger’ times and site visitors are more likely to buy your product or service after having watched a video.

Carefully planned and executed video can weave together the elements of imagery, dialogue, and music to deliver your message in an appealing and compelling way that no other medium can offer.

This is very powerful. It can stimulate an emotional experience for the viewer which instantly makes it more memorable compared to text or pictures.

They say that a picture paints a thousand words. Dr. James McQuivey of Forrester Research has stated that one minute of video represents the equivalent of 1.8 million words.

This emotional connection helps to build brand familiarity and trust.

Video does not need to be expensive or elaborate in its production value. I often advise clients that the best way to start using video is through video blogging or simple ‘Talking Head’ videos. Every business has useful information to share. A good place to start is to look at your frequently asked questions.

Modern smart phones can record exceptionally good quality high definition video and providing you make sure the audio quality is good there is no barrier to anyone producing useful and engaging content for their website.


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