Unexpected Ways Instagram Has Changed the World

In the past two years, Instagram has gone from strength to strength, amassing a billion active users and growing at the fastest rate of any of the major social platforms. It's sparked new food trends In general, the rule tends to be that the things that stand out succeed. Avocado on toast no longer makes the cut. Think Matcha lattes, charcoal activated croissants, acai bowls. In London’s hip borough of Hackney, you’ll find palm vaults, a cafe which has fully grasped the benefit of providing maximum Instagram opportunity. Potted plants hang over marble tables, full of pastel-coloured lattes and flower-topped granola. Its an influencer’s paradise and in attracting them, the business rece

Ambassador's tips of the month:

"For the recruitment process to be a success, it comes down to effort and consistency; this is equally important for both the applicant and the hiring company. As thehiringcompany, you need to evaluate what it is you require, what your minimum expectations are but also consider when you can afford to be flexible. Your vacancy must be seen as an opportunity... why would someone want to join you and your team? What do you offer in return for hard work? For messaging, be ready to try different channels and platforms, make the most of your network and understand the importance of picking different times in the week to share your message. For applicants, we encourage you to keep track of

Negotiating your first lease?

Negotiating a business lease on your own for the first time can sometimes be confusing and there are pitfalls for the unwary. A typical lease will generally be proposed on the basis of the landlord’s preferred terms and so a tenant needs to be mindful that it could be asked to accept terms which are not necessarily in its best interests. A tenant that takes professional advice will better understand the process involved and the implications of agreeing to the terms that are proposed. That leads to the greater possibility of meaningful decisions being made to negotiate terms which suit the needs of the business. At Gardner Leader we strive to ensure that our clients understand the terms th

Facebook Ads vs boosted posts, which is better?

This is a common question among Facebook page admins. And even if you’re relatively new to all this, you will eventually see a notification popping up encouraging you to “boost a post.” The reason being that the post may be high-performing, or Facebook’s algorithms may have found that it’s like content other page admins have boosted in the past. In short, the ability to boost posts is a simplified extension of the Facebook Ads system. It was designed to be less intimidating to small business owners who were overwhelmed by the full ads system and all the options it offered. Simpler doesn’t always mean better, however, the simplicity of boosted posts comes at the cost of the significant cus

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